See what a first-time visitor notices in the first 5 seconds.
Get a quick outside perspective on the first impression your website creates.
GET MY FRESH PERSPECTIVEThe 5-Second Test
When you work inside an organization every day, your mission, programs, language and story make perfect sense to you. A first-time visitor arrives without that context. The 5-second test helps us look at your homepage through their eyes.
Can I quickly understand the purpose of your organization?
Is it clear who you serve or who you’re trying to reach?
Do I understand why your work is important enough to keep exploring?
Is there an obvious next step for me to take?
This isn't a comprehensive website audit. It's a focused first impression designed to help you see your homepage with fresh eyes.
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About 4:16 Strategy
4:16 Strategy helps Christian nonprofits, churches and ministries communicate their mission more clearly and build the tools they need to move it forward.
We help organizations think through their messaging, websites and digital strategy — then help bring those ideas to life.
And our name comes from Exodus 4:16.
When Moses felt unequipped to communicate what God had called him to do, God provided Aaron to help give voice to the message. That picture has shaped how we think about our role: not taking over the mission, but coming alongside the people already called to it and helping them communicate it clearly.
A voice at your side.
Exodus 4:16
You know your mission. Sometimes it just helps to have another set of eyes on how clearly your website is communicating it.