5 min read · 416 Strategy
Write the rough idea yourself. Then use AI to make it clearer, shorter, and more specific. Here's the process.
Most people use AI as a writer — give it a prompt, receive a draft. This produces mediocre results because the model has no institutional knowledge, no authentic voice, and no investment in getting the right message across. A better model: you write the rough version first, then use AI to improve it. This preserves the thinking, the voice, and the specificity that only you can supply — while leveraging AI's real strength, which is rapid iteration on existing text.
Before opening an AI tool, write a rough version of what you're trying to communicate. It doesn't need to be good. It doesn't need to be finished. It just needs to capture your actual thinking: the story you want to tell, the ask you want to make, the tone you're aiming for. This rough draft is the raw material for the AI editing process. Without it, you're asking the tool to do the thinking for you — which it cannot do well.
Step 2: Ask AI to make the rough draft clearer. "Rewrite this so a first-time visitor who knows nothing about our organization can understand it in one reading."
Step 3: Ask it to cut 30%. "Reduce this to two-thirds of its current length without losing the core message."
Step 4: Ask it to remove vague or insider language. "Identify and replace any phrases that are vague, jargon-heavy, or would only make sense to someone familiar with nonprofit work."
Step 5: Ask it to sharpen the CTA. "Rewrite the call to action to make it more specific: name the dollar amount, describe what it funds, and give the reader one clear action."
After the AI editing sequence, take the output back and read it in your own voice. Add the detail that only you know. Restore the sentence that doesn't survive the cutting but needs to be there. Correct any phrasing that's technically right but tonally off. The AI editing process should produce something 70–80% done — closer than you'd get from scratch, but not finished. The final 20% is what makes it yours. Don't skip it.
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